Innovation Research on Creative Products of Red Cultural Tourism in Hebei in the Era of Digital Economy

Abstract

The creative products of red cultural tourism face many challenges in the background of the digital economy era, aiming to explore how to enhance the innovative development path of the creative products of red cultural tourism in Hebei Province. Using the research method of the intersection of economics and design disciplines, the relationship between the digital economy era and the creative products of red cultural tourism is described, and the current development situation of the creative products of red cultural tourism in Hebei is studied. The opportunities for the innovation of the creative products of red cultural tourism in Hebei are also confronted with the challenges of imperfect application of digital technology infrastructure, the discrete cultural genes that lead to the homogenisation of the products, and the imbalance in the entertainment expression of the traditional red culture. In the face of these challenges, we put forward the innovation strategy of the creative products of red cultural tourism in Hebei in the era of digital economy to support the development of the creative product design of red cultural tourism in Hebei, promote the industry to achieve a more healthy and long-lasting sustainable development of the innovation road, and strive to develop the development of innovative models to achieve the high quality development of the regional economy.