Intelligent Services and Experience Enhancement Pathways in Rural Tourism Empowered by Digital Intelligence

Abstract

With the rapid development of the digital economy, digital intelligence technology is profoundly transforming rural tourism services and tourist experiences. This paper focuses on rural tourism empowered by digital intelligence, exploring how intelligent technology enhances service quality and optimizes tourist experiences. From three core dimensions—intelligent information management, personalized service design, and immersive experience creation— the research analyzes the application of big data, artificial intelligence (AI), and the Internet of Things (IoT) in rural tourism. The research indicates that data-driven precision marketing and tourist behavior analysis can effectively improve service efficiency. Intelligent navigation, virtual reality (VR), and augmented reality (AR) technologies can create highly engaging tourism experiences, while constructing an intelligent management platform facilitates resource integration and service process optimization. This paper also presents strategic recommendations based on practical cases, analyzed from six perspectives: technology, data, industry, policy, society, and international cooperation. The research aims to provide valuable insights for the high-quality development of the tourism industry under the framework of rural revitalization.