Research on Activation of Rural Intangible Cultural Heritage Brand Economic Growth Power through Media Means and Intelligent Creation Tools

Abstract

With the rapid development of digital media and intelligent creation tools, the economic development of rural intangible cultural heritage (ICH) brands has entered a new phase. This paper focuses on how media means and AI technologies contribute to the dissemination of rural ICH culture, brand building, and economic growth. This paper focuses on "activation of rural Intangible cultural heritage brand economic growth power through media means and intelligent creation tools", focusing on the role of short video platform and domestic AI tools in rural ICH culture communication, brand building and economic drive. It examines how digital media can help improve rural industrial chain and differentiate brands. by analyzing cases such as Li Ziqi's agricultural product exports, Nanxiang's palace cuisine and ICH techniques in short videos, and the digital transformation of Karatsu fied ceramics. The study reveals that digital media and intelligent tools lower the threshold for content creation, enhance brand influence, and stimulate the endogenous power of rural economies. However, rural ICH brand economies still face challenges such as insufficient originality and incomplete industrial chains, which need to be addressed through innovative content and business models. This paper provides theoretical and practical references for the sustainable development of rural ICH industries.