Research on Analysis and Spatial Optimization of Museum Visitor Experience Empowered by Digital Intelligence

Abstract

With the deep integration of digital intelligence technology,the exhibition space design and visitor experience optimization of smart museums have become the core issues of common concern to the academic community and the industry. This study breaks through the perspective of a single discipline, innovatively integrates museum science, psychology, design and communication theory, introduces the SOR (Stimulus-Organism-Response) theoretical framework, constructs a four-dimensional linkage model of "technology-space-psychology-behavior", and systematically analyzes the formation mechanism and spatial optimization path of museum visitor experience under the empowerment of digital intelligence. This study not only expands the application boundaries of SOR theory in the field of cultural heritage, but also proposes the core design strategy of "technology embedding needs to serve cultural narrative", which provides a practical paradigm of "experience first"for the digital intelligence transformation of museums, which is of academic innovation and industry reference value.