Research on Harbin Digital Ice and Snow Culture Based on All Season Experience

Abstract

This paper aims to use digital technology as a carrier, and through the application of cutting-edge digital presentation methods such as VR/AR, holographic projection, and motion sensing interaction, break through the development bottleneck of traditional ice and snow cultural activities limited by seasons and regions, and explore how to use interactive art forms with a sense of technology and futurism to create immersive and personalized new experiences for four season ice and snow tourism. By using digital means to construct a virtual real fusion of ice and snow themed scenes, tourists can "cross" to the virtual ice and snow world at any time and any place through intelligent terminals, deepening the public's understanding of the cultural connotation of Harbin's ice and snow. This innovative model can not only achieve uninterrupted display and dissemination of ice and snow culture throughout the year, but also extend the ice and snow industry chain, cultivate new formats of "digital+cultural tourism", inject sustained momentum into the transformation and upgrading of Harbin's tourism industry, and ultimately promote high-quality regional economic development.