Research on High-Quality Development Strategies for Temple Garden Tourism in Zhengding from the Perspective of Cultural and Tourism Integration

Abstract

From the perspective of cultural and tourism integration, the high-quality tourism of Zhengding's temple gardens carries rich historical and cultural information, embodies profound religious beliefs and philosophical ideas, and possesses unique landscape value. This paper takes Zhengding's temple gardens as the research object, exploring the challenges faced by the high-quality development of Zhengding's temple garden tourism from the perspective of cultural and tourism integration. By deeply exploring and integrating the cultural connotations, historical value, and natural landscapes of Zhengding's temple gardens, digital intelligence can empower the development of cultural tourism, shaping a cultural tourism brand with local characteristics and providing impetus for high-quality development. Emphasis is placed on the inheritance and protection of temple garden culture, while also catering to modern tourism needs by innovating cultural and tourism development methods, designing attractive cultural and tourism products, and broadening the path for high quality development. The improvement of facilities, the enhancement of tourism reception capacity and service levels, the provision of comfortable and convenient travel experiences for tourists, and the improvement of tourism supply quality all deepen service guarantees for high-quality development. Innovating cultural and tourism development ideas, helping Zhengding Ancient City to create new highlights in cultural and tourism, and enhancing market competitiveness can provide reference direction for the reform and high-quality development of other temple gardens.