Research on the Construction of Lushan Mountain Tourism Image under “Gift of Nature-Intervention Balance Theory”

Abstract

This study employs grounded theory to analyze 300 pages of tourist reviews from Ctrip.com regarding Lushan Mountain Scenic Area, covering the period from April 2017 to April 2025. The research investigates the interaction between natural and cultural elements in shaping the tourism image of World Heritage Sites. Key findings revealed that tourists cultural cognition progresses through three developmental phases: (1) architectural cognition, (2) literary perception, and (3) cultural experience. These findings led to the establishment of the “GIE Theory (Gift of Nature-Intervention Balance Theory)”. Statistical analysis demonstrated significant correlations between meteorological landscape visibility and consumption costs, with the newly developed Atmospheric Clarity Index (ACI) and regional price differentials emerging as critical decision-making factors. Building on these findings, the study proposes a tripartite coordination mechanism integrating ecological preservation, cultural continuity, and technological innovation. The research emphasizes the integrated application of machine learning-based decision models and augmented reality technologies, proposing a mountain heritage management system that incorporates Eastern philosophical principles. This approach provides novel theoretical perspectives and practical solutions for resolving the inherent conflicts between heritage conservation and tourism development.