Research on the Innovative Development Path of Cultural and Tourism Integration in Hebei Section of the Great Wall National Cultural Park

Abstract

The report of the 20th National Congress of the Communist Party of China explicitly proposes to adhere to the principle of shaping tourism with culture and highlighting culture through tourism, promoting the deep integration of culture and tourism. The 2024 edition of the "Implementation Plan for Cultural Protection, Inheritance, and Utilization Projects" mentions that by 2025, the construction of national cultural parks such as the Grand Canal, the Great Wall, the Long March, and the Yellow River will be basically completed, creating several significant Chinese cultural landmarks, and explicitly proposes the establishment of main functional areas for the integration of culture and tourism. The integrated development of the Great Wall's culture and tourism is the future trend. This paper starts with the current situation and the optimization of the spatial structure of Hebei section of the Great Wall National Cultural Park, using a coupling coordination degree model to calculate the degree of integration and the impact mechanism of the Great Wall's cultural and tourism integration. Based on the new normal of economic and social development, it explores the models and paths for the innovative development of cultural and tourism integration in Hebei section of the Great Wall National Cultural Park. In the process of advancing the construction of the Great Wall National Cultural Park, adhering to the concept of innovative integration, optimizing the spatial structure layout of the Great Wall National Park tourism belt, promoting the development of new formats in spatial structure, strengthening brand building, and enhancing digital technology optimize the spatial structure of the Great Wall National Park. And relying on high technology, setting up cultural display devices, strengthening public interaction and participation, and other paths achieve the deep integration of culture and tourism in the Great Wall National Cultural Park.