Research on the Path of Rural Cultural Space Activation and Emotional Experience Design Based on Cultural Genes

Abstract

Cultural genes represent the core essence of rural culture, rural cultural spaces serve as vital carriers of rural cultural inheritance and local characteristics, and emotional experience design is a key factor in encouraging community participation in such spaces. In the context of rural revitalization, the extraction and symbolic transformation of cultural genes are essential strategies for activating physical cultural spaces and enhancing residents’ cultural identity and emotional belonging. However, existing research largely focuses on the extraction and visual representation of cultural genes, lacking in-depth exploration of how these genes can drive emotional experience design and guide the spatial activation path. Based on this, this paper takes the theory of "cultural genes" as the breakthrough point, and combines the methodology of emotional experience design to explore its identification, extraction and design translation mechanism in rural cultural space, and constructs the activation path of rural cultural space driven by cultural genes, which integrates the space design oriented by "emotional experience" to provide specific operational paths and mechanisms for the activation of cultural space in the strategy of rural revitalization and promote the revitalization and development of rural culture.