Research on the Planning and Design of Parent-Child Experiential Leisure Agroforestry Parks Based on Perceived Value: A Case Study of Gangtou Village Leisure Tourism Park in Xinle City

Abstract

Family-friendly tourism projects are increasingly supported by policies and favored by the public. Rural parent-child tour, with its characteristics of natural experience and ecological education, is favored by parents and children alike for its edutainment form. It also revitalizes rural resources and enhances rural attractiveness, thereby promoting the economic development of rural tourism. This paper first outlines the importance of perceived value in rural parent-child tour experiences through a literature review and constructs a theoretical framework of perceived value based on parent-child behavioral needs. Based on this framework, a perceived value scale is designed and used to conduct empirical research by distributing surveys in Gangtou Village and surrounding areas. SPSS is utilized for reliability analysis, validity analysis, and factor analysis to identify key factors influencing parent-child experiential value, including environmental appeal, interactive experience, educational value, and safety assurance. The study employs correlation analysis to explore the relationships among these factors and determines their impact on the perceived value of parent-child experiences. This provides an empirical foundation and design direction for the planning of Gangtou Village leisure agroforestry park, as well as a reference for the development of similar leisure agroforestry parks.